about
Guitos is derived from amiguitos, Spanish for "little friends" — conveying little connections, little kindnesses.
Founded in late 2024, the guitos lifestyle apparel and products brand is dedicated to spreading joy, fostering connections, and harnessing the power of conscientious consumers and little changes for greater good.
Repping guitos conveys you're imperfect, aspiring and striving to improve yourself and our world, little by little.
A little more connection and empathy, a little more support for each other, all can make a big difference.
Little changes in your buying habits, including shopping small and local, can mean a lot, too.
Let what you wear, carry, use, and gift to others, have a bigger impact.
Make the most of little things, little moments, little changes, a little friendship.
Let's find, create + share big joy!
3 reasons to go guitos
shop small + unique
why support global behemoth brands who value who-knows-what when you can support a U.S.-based small family business, positive values, beautiful curated hand-drawn art and hand-crafted designs, and more — we can even deliver personalized solo pieces as gifts for special loved ones, or custom orders for various groups' needs.
choose quality apparel + products
we want your personal purchase, or gift purchase, to deliver nothing but big joy — from comfy apparel and accessories, to functional and fun home, school, work, fitness, pet and other products, our manufacturing and shipping partners use quality materials, assurance checks, wash-and-wear tests, and more.
support youth arts + healing
guitos proudly contributes a little bit of net profits to Beat The Odds (BTO) Boston, helping young people ages 14-24 to deepen self-awareness and find mental healing from trauma through mentors and creative arts.
3 more reasons to go guitos
protect the environment
most guitos products are made just for you to prevent waste from overproduction — and we strive to use sustainable and recycled clothing and product materials, and minimal, recycled and/or recyclable packing materials wherever possible.
share connection + joy
there are so many things over which we can bond, come together, and feel good, and guitos can be part of what unites — it can be something as simple as a fun t-shirt or bag, fondness for cartoons or art, love for animals or the environment, or something else.
show care for others
guitos on your shirt, bag, shoes, etc. is a sign that you believe in trying to show up in little ways for others, more often — we love designing bold fashion for the world but ultimately want to help make the world a little bit better of a place.
a little more brand backstory
In 2021, the creator of guitos, known as "Joyride," found himself a home in two active communities: one focused on unique and vibrant digital art; the other, centered on unparalleled, environmentally friendly blockchain technology that held promise to change the future of the world.
Over time, Joyride became a major supporter of each community and found new friendships, all across the globe, centered on shared appreciation of: colorful hand-drawn lizard NFTs crafted by talented Latin American artist "Mama" and produced by the "Gekofam"; the Algorand blockchain that could help deliver more equitable economic access and other important benefits to people and organizations worldwide; and last but not least, fun, positivity, and support for one another.
It was inspiring. So, out of these passions and connections and opportunities for good: guitos was born!
More info on... NFTs, Digital Art, and this specific Digital Art
NFT art is digital art, but it shares some key, similar characteristics to more traditional art. If you purchase an NFT, you become the owner of that particular piece of digital art: similar to when you buy a real-world painting, you own the painting itself. You can hang it on your wall and proudly show your friends -- similar to posting your NFT as your social media PFP (profile picture).
However, with the painting's artwork and that of the NFT, too, the artist retains the rights to the art itself for any and all other purposes including re-productions and sales thereof.
In this case, Joyride and guitos were fortunate to secure unique and complete legal copyrights with respect to a specially curated collection of gecko art pieces, after several years of Joyride being a passionate, leading patron of Mama and Gekofam. Much of the gecko art that appears on guitos products reflects Mama's original hand-drawn traits and 1 of 1 pieces, while other images are adaptations finalized always with a thoughtful eye and human touch by guitos designer Joyride.
Despite nearly finalized plans for Mama to continue supporting the guitos movement in an artistic capacity (and separately, big plans for his Gekofam community), in early 2025, Mama sadly and suddenly disappeared.
Life marches on. In 2025 and beyond, Joyride and other new, talented artists will continue to move the visual representation of the guitos spirit forward.
More info on... Blockchain or "Crypto" Technologies
Algorand technology is similar to that of Bitcoin, except that it's vastly superior. Bitcoin is like the flip-phone. Algorand is like the newest model Android or iPhone. Algorand is lightning fast, cheap to use (fractions of a penny) and to build on (developers: uses Python), and is working to support underserved communities across the globe.
Algorand is carbon-neutral, much unlike Bitcoin. We care about the environment, so that's wonderful. Also, the United Nations (U.N. Development Program has partnered with Algorand on a Blockchain Academy to help the 22,000+ U.N. staff worldwide learn more about how blockchain technology can help people across the globe.
If you crave even more information, it is offered below. By clicking on the links, you will be leaving www.guitos.shop website. For important information and disclaimers, please read guitos Terms & Conditions here.
Make today a great day for yourself and others, friends!
Gekofam & Friends 501c3 Charity Supporting Miracle League Baseball
