about
Guitos is derived from amiguitos, Spanish for "little friends" -- meant to embody connection and kindness.
Founded in 2024, the guitos brand was created to spread joy, foster friendship, and harness the power of thoughtful consumers through human-crafted art, fashion and lifestyle products, and charity – and the community that connects around a love of it all.
The founder, inspired by Christian faith and everyday heroes, desires to make the world a better place in small, meaningful ways. Every day is a chance to find hope, do better and do for others, especially during tough times.
But this isn't about a founder. This is about you. This is about us.
We’re not perfect. We’re human. We make mistakes, and progress is a better pursuit than perfection. If you:
- Strive to practice empathy and be a little better each day
- Want to bring more light into a sometimes heavy human existence
- Appreciate the human touch in an increasingly detached, robotic, AI-driven world
Then you’re in the right place. Let’s create a little more joy together, friends.
Keep reading to learn why #theguitosmovement is something you’ll feel great representing.
why guitos?
shop small & unique
why support global behemoth brands when you can support a hard-working U.S.-based small business, beautiful hand-drawn art and hand-crafted designs, and stand out while you're at it -- it feels so good to be a little different.
quality gear & products
we want your purchase to bring you joy -- from apparel to home, active living and other products, our partners employ quality materials, assurance checks and product research, wash-and-wear tests -- we strive for quality.
support a great cause
guitos donates a percentage of profits to Beat The Odds (BTO) Boston, helping young people deepen self-awareness and to encourage mental health and healing from trauma through music and arts.
caring for the environment
we love making products that people and animals will love -- and we also love the world itself.
minimizing waste
most guitos products are made just for you to prevent waste from overproduction -- and we strive to use sustainable and recycled clothing and product materials, and minimal, recycled and/or recyclable packing materials whenever possible.
connecting a community
people (and animals) who choose to represent the guitos brand should strive to promote a world where we come together over shared bonds -- be kind to each other in this little life we share.
caring for each other
we love designing bold fashion with unique art for the world -- but ultimately we do what we do to help make the world a bit better of a place in our own little way.
more of the story
In 2021, the creator of guitos, Joyride, found himself a home in two active communities: one focused on unique and vibrant NFT (nonfungible token) art; the other, centered on unparalleled, environmentally friendly blockchain technology that promised to change the future of the world.
Over time, Joyride became a major supporter of each community and found new friendships, all across the globe, centered on shared love of art, technology (Algorand) that could bring equitable economic access and other benefits to billions worldwide, fun. and positivity (most of the time -- we're all human!), and helping others.
It was inspiring! So, a movement was formed out of these passions and connections and opportunities for good: guitos was born.
(Care to know more? Wow, look at you, hungry for knowledge -- nice.)
NFTs and Digital Art
NFT art is digital art, but it shares some key, similar characteristics to more traditional art. If you purchase an NFT, you become the owner of that particular piece of digital art: similar to when you buy a real-world painting, you own the painting itself. You can hang it on your wall and proudly show your friends -- similar to posting your NFT as your social media PFP (profile picture).
However, with the painting's artwork and that of the NFT, too, the artist retains the rights to the art itself for any and all other purposes including re-productions and sales thereof. In this case, Joyride and guitos have unique and complete legal copyrights reserved with respect to a specially curated collection of gecko art.
Blockchain or "Crypto" Technologies
Algorand technology is similar to that of Bitcoin, except that it's vastly superior. Bitcoin is like the flip-phone. Algorand is like the newest model Android or iPhone. Algorand is lightning fast, cheap to use (fractions of a penny) and to build on (developers: uses Python), and is working to support underserved communities across the globe.
Algorand is carbon-neutral, much unlike Bitcoin. We care about the environment, so that's wonderful. Also, the United Nations (U.N. Development Program has partnered with Algorand on a Blockchain Academy to help the 22,000+ U.N. staff worldwide learn more about how blockchain technology can help people across the globe.
If you crave even more information, it is offered below. By clicking on the links, you will be leaving www.guitos.shop website. For important information and disclaimers, please read guitos Terms & Conditions here.
Make today a great day for yourself and others, friends!
Gekofam & Friends 501c3 Charity Supporting Miracle League Baseball
